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Data Services Help Predict Customer Behavior

Data warehouse migration and analysis for a growing retail company

 

 

project management
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THE CHALLENGE
 

Scaling innovation without alignment

A leading U.S. retailer sought to modernize its data foundation to keep pace with rapidly changing consumer expectations. Their legacy on-premises systems limited visibility into market trends and customer behavior, creating barriers to personalized experiences and agile decision-making. The company needed a partner to lead a seamless data migration to a modern warehouse environment and implement advanced retail analytics that could turn data into actionable insight—and insight into customer loyalty.

THE SOLUTION
 

Turning complexity into control

TSG partnered with the client to modernize their data ecosystem and unlock new levels of retail intelligence. Our consultants led the migration from legacy Netezza databases to a scalable Snowflake environment, establishing a unified data lake to centralize and govern enterprise data. Beyond the migration, TSG implemented advanced analytics models to uncover customer purchasing patterns and behavioral insights. These findings empowered the client to personalize marketing campaigns, identify high-value upsell and subscription opportunities, and enhance customer satisfaction through data-driven engagement strategies—ultimately strengthening their position in a competitive retail market.

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What TSG delivered